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Although Hattie hasn’t been practicing floristry for all that long, her textural, layered, ikebana-inspired style is more akin to a still-life artworks than how one would imagine a traditional bunch of flowers.
Since studying floristry in 2015, Hattie has pruned a unique niche for herself in Melbourne as a creative floral artist. Her work is simultaneously wild and refined, and her unpredictable style has, unsurprisingly, carried through to her new physical space on Johnson Street. ‘I want to allow room for things to change,’ Hattie posits, ‘one week you may find crazy carnivorous plants and fruiting branches, then the next, the shop will be filled with blossom or banana plants! I never want to be predictable.’
Having grown out of her old digs on nearby Rupert Street in Collingwood, Hattie’s new space now allows her to expand beyond a rotating selection of curated flowers. As well as selling cards and prints of her work, Hattie stocks ceramics from friends (and TDF faves) including cclaudd, Sophie Harle, and Ella Bendrups. ‘The store is also a space to let me showcase my creative projects,’ Hattie explains. For example, a collaboration with creative beekeepers (yes, it’s a thing), Honey Fingers, with whom Hattie has been creating a vessel out of honeycomb!
Despite citing Instagram as ‘super helpful’ to her business, it’s this real-life community connection brought by people experiencing her conceptual approach in a physical space that excites Hattie. ‘I enjoy pushing the boundaries of what people think a floristry is,’ she says, ‘that’s what I get a kick out of.’
31 Johnson Street
Collingwood, Melbourne
Thursday – Saturday 11am – 6pm
Sunday 11 am – 4pm
