To devise their 2019 colour palettes, Dulux has pinpointed the key influences driving current trends across vast design industries, from design to self-care and social media!
Researching the collections has taken Dulux’s Colour and Communications Manager Andrea Lucena-Orr and Trend Forecaster Bree Leech far-and-wide and deep into data, as well as been fine-tuned through dialogue with the global colour authority, Colour Marketing Group. ‘We discuss what is on peoples’ minds, what factors affect where design and colour are going and what’s happening from a technical and pigment perspective,’ explains Andrea, who joined Bree at Milan’s annual Salone del Mobile international design fair earlier this year as part of their research.
The overarching theme of 2019 is Filter. ‘This highlights the aim to hone in on what is meaningful, whether it’s filtering our smart device usage and longer working hours, filtering our consumption of the new and shiny, or simply filtering out the noise of life, translates Andrea.
Here we unveil the key palettes: Wholeself, Identity, Repair, and Legacy – think timelessness, simplicity, individuality and optimism, the colours represent the essence of current social trends and global movements.