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All 200 pieces (!) in the Camille collection by Sage x Clare were designed before the pandemic, so the fact that it is finally out in the world is very exciting for the Melbourne based brand.
‘It feels even more special launching it today, knowing what’s gone into getting it here,’ says Sage x Clare founder and director, Phoebe Bell. Spanning homewares, bedding, sleepwear, apparel, kids’ and baby accessories, the mammoth collection is just as fun and colourful as we’ve come to expect from the local brand.
Tie-dye, oversized paisley, slogans emblazoned in retro typeface, and woven checks dominate the pattern scheme of the main collection, with a combination of muted tones and rich, jewel accents forming the lush colour palette. Sage x Clare’s statement textures are abundant throughout, completing their trademark luxe, modern boho style.
The colourful, patterned napery is a particular standout, providing all the necessary layers and textures for a luscious and abundant tablescaping dream look.
‘All our printed linen is hand screen printed or woven, and many of our cushions and blankets incorporate techniques like punch-needle stitching, tufting and hand embroidery,’ Phoebe explains. ‘Sometimes our designs have been in the hands of multiple artisans before they make their way to us.’
Accompanying the main range of homewares and apparel is the PLAY sister range, which contains designs with the same energy and colour at a lower price point. The kids and baby line is the same again, but this time for tiny tots. How good is that strawberry bedlinen?!
The campaign shoot setting is just as gorgeous, captured in a charming Daylesford property, surrounded by enormous magnolias and a rambling garden serving as the picturesque backdrop. We would like to live in this magical world, please!
The Camille collection is available to shop now here. See the pieces in the PLAY here and kids’ + baby range here.
