Cult Favourite Carpet Brand Supertuft Expands With Loop Pile Collections

The Melbourne-made carpet brand favoured by designers has introduced two loop pile ranges.

Writer
Amelia Barnes
8th of May 2025

If you’ve ever seen gorgeous coloured carpet in a home featured on The Design Files, chances are it’s by Supertuft.

The Melbourne-made brand has featured in numerous homes over the years, including those designed by Kennedy Nolan, Lisa Breeze, Breathe Architecture and more.

Now, the Supertuft range is expanding, offering more options for texture and performance than ever before.

Customers can choose from two loop pile options — Escape Loop and Level Loop — made to suit a wide range of interiors while maintaining Supertuft’s hallmark bold colour palette, quality, performance and design integrity.

The Escape Loop range introduces a sense of calm through its dense texture and natural warmth. As light moves across the surface, the looped construction brings quiet dimension, creating a grounded foundation that works across a range of interior settings.

Level Loop is Supertuft’s newest offering, championing the perfect balance of durability and design, ideal for both high-traffic commercial spaces and modern residential settings. Its tightly looped construction ensures lasting performance, while its refined texture adds depth and interest to any room.

Both loop styles are crafted in Melbourne and made from 100% New Zealand wool.

Escape Loop and Level Loop carpet are available in all of Supertuft’s most loved neutral and bold colour collections, including the cult favourite green, Esther.

It’s the carpet you know and love, reimagined in a fresh new texture.

Shop the Escape Loop and Level Loop ranges from Supertuft

Supported By Supertuft

In Other News